An AR Game for Instagram.

To help share a little joy during the COVID-19 pandemic, our National Peanut Board delivered several creative activations to help lift spirits and celebrate peanut butter.

Over the summer of 2020, our Golin team created a game that turns the player into a puppy on their Gotcha Day, celebrating by catching as much PB as they can without missing three times.

While games like this are more common today, this was quite a challenge at the time, requiring some in-depth development to map the 3D position of the user's mouth to a 2D target, track if the mouth is open or closed, and run a game loop.