Facebook is not your website

The number of restaurants, bars, and other local establishments that, thanks to crappy web sites they can’t update, post their daily specials, hours, and important announcements only via Facebook is growing. That’s maddening. Want to know if we’re open this holiday weekend? Go to Facebook.

Go to hell.

It’s 2017. There are a million ways to get a web site set up inexpensively that you can easily update yourself. Setting up a Facebook page and letting your web site rot, or worse, not even having a web site of your own, is outsourcing your entire online presence. That’s truly insane. It’s a massive risk to your business, and frankly, stupid.

A Facebook page as the default web presence for a physical business is user-hostile. It's at Facebook's whim that pages get tossed behind a login window, and then what of those who don't want to use Facebook? Or have reason not to use Facebook?

It's less than $10 a month to host a website—you can even do it for free. That is a fraction of the cost a local business may spend to promote a single post on their Facebook page. 

Use good defaults. Stick to the web.