Leslie Berland Joins Twitter as New CMO

Berland comes from AmEx, where she was EVP of marketing, advertising, and digital partnerships.

She's also the first new appointment to Twitter after the product, engineering, and HR heads left over the weekend.

I pull for Twitter more than any other social platform. Hoping the new blood under Jack Dorsey means throwbacks to the pre-2012 Twitter in a lot of ways—mostly for developers.